Ed Hardy shirts are very popular among youthful shoppers. The colorful and intricate designs make them the newest trend in fashion. Christian Audigier a designer known for the Von Dutch line catapulted vintage tattoo artist Ed Hardy designs to the runways. Don Hardy was an apprenticed tattoo artist who grew up in California.Ed Hardy had always been known for his tattoos but he published his works as a pop culture art form. One of his publications known as Tattootime promoted tattoos to new participants. Hardy and his wife published a series of books on his work as well as other tattoo artists. Ed Hardy created a line of clothing in 2002 but it didn’t take off until Christian Audigier was at the helm. Mr. Hardy had been approached by many big whig clothing companies and he embraced the sentiment.He did this by selling these designs in all the hot fashion markets to celebrity clientele. Soon Ed Hardy shirts became a huge part of adolescent wardrobes. You can definitely see why these Ed Hardy shirts are hot. The designs are chock full of color and go well with other casual fair. Ed Hardy shirts are popular especially in the urban population. Besides shirts Ed Hardy has now ventured into other areas such as a new fragrance launch in 2008. Ed Hardy brand now makes shirts,jeans, shoes, belts and hats. This brand will continue to grow into an even bigger clothing empire. Ed Hardy shirts will continue to be a mainstay in the closets of many.

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